Yahoo’s (NASDAQ:YHOO) email service in China is now shut, in line with an announcement of its closure that came in April. After that four-month warning, yesterday was the final day for Yahoo China email users to login and migrate their email to an alternative service.
Since Yahoo China is run by local e-commerce titan Alibaba, that company is aiming to get all Chinese Yahoo mail users onto its own Aliyun email service instead, with the added advantage of email forwarding from your old account until December 31 this year. Alternatively, people could switch over (minus that useful forwarding feature) to more popular email services such as Tencent’s QQ Mail or Netease’s 163 Mail, both of which have the advantage of being supported by the email app in Apple’s iOS.
Contrary to our speculation in April of this year, Yahoo China is not exiting China as the search engine – it’s obligatory to use the descriptor “struggling” there – seeks to dismember its many under-performing products under the new leadership of CEO Marissa Mayer.